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At Amari Bridal and our Sister Store, Birch On Main, we have become known for our exclusive, modern bridal experience. We have designed a lush, intimate atmosphere for you and your guests and are thrilled to play a role in your happily-ever-after.


We take pride in the one-on-one attention you will receive and are passionate about sharing our industry knowledge. We have lovingly hand-picked our entire selection of dresses and adore hearing from each of our guests. We want you to feel at home. Ask questions, talk about what your likes and dislikes are, and tell us about your style. We want to get everything just right when it comes to your dream dress.  


We can't wait to get to know you and hear all about your wedding vision!


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Victoria Holland

Owner & Founder

Owner and founder, Tori opened Amari Bridal to give every bride the same memorable bridal experience as Birch On Main. Creating that special moment for each and every bride is her dream.

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Erica Hansen

Manager & Stylist

Erica moved back to Huntsville after living in NYC for 10 years. She comes from a musical theatre background but fell in love with the Bich on Main philosophy when shopping for her wedding dress. She can't wait to make your bridal dreams come true.




Kiwi is our salon mascot! A photo bomb expert, you'll find snoozing in the background of all your wedding gown selfies.



Hidden in a beautiful patch of woods on our family property, there stands a large birch tree. For some, it may look ordinary, but to others, it stands as a reminder and expression of love, romance, and the strength that couples create when they join in union. 

Carved on that tree, by nervous and excited hands on the day of their engagement, are the initials of my mother and step-father, sister and brother-in-law, and now my husband and I. A new family tradition to share for generations.

When our first salon opened, I wanted to share that tradition with you. The "birch" in our first salon's name proudly stands for strength, love, and family. The same goes for our second salon, and the branch of our birch tree is actually in the logo.


At Birch on Main and Amari Bridal, we are honored to be part of your wedding day. As our bride, you will have our full attention, from assistance to guidance, and of course celebration, we're here for you as you carve your way.

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